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20 years building businesses + 10 years consciousness work = The Absolutely Awesome Framework
I'm Henry Reith.
I was UK Motocross Champion at 9. Built multiple businesses over 20 years. Scaled Oh Crap to 57 million bags saved. Won awards. Built teams. Made revenue.
But I was achieving without freedom. Driven by proving myself, not creating. Every Sunday night felt heavy.
Then I spent 10 years doing the work. Shadow work. Meditation. Neuroscience. Consciousness practices. Not to escape business—to see what was actually running me.
Once I saw the patterns, they lost their power. Same excellence. Different source.
I distilled that into the Absolutely Awesome Framework the operating system for spiritually aligned, commercially ruthless businesses.
It's built on three layers: BEING (identity work) → THINKING (strategic inquiry) → DOING (execution). Skip a layer and something breaks.
Now I help entrepreneurs build businesses that honour both spreadsheet and soul. Whether you're seeking kundalini awakening or conversion rate optimisation (or both), you're in the right place.
If you're done achieving without freedom, let's talk.
The Absolutely Awesome Framework is the operating system for spiritually aligned, commercially ruthless businesses.
It's 20 years of building + 10 years of consciousness work. Distilled into a roadmap that honours both profit and purpose.
Read the Framework →I've built businesses since age 16. Events. Media. Marketing. Most recently Oh Crap (57M+ plastic bags saved, AFR award winner).
I know what it's like to scale. To hit walls. To navigate the messy middle between vision and execution.
See Projects →I work with a handful of entrepreneurs as an ongoing advisor. Not a project consultant.
We use diagnostics and the Framework to spot where you're stuck. Then navigate forward together. Think: trusted guide, not hired gun.
Explore Guidance →The Operating System for Spiritually Aligned, Commercially Ruthless Businesses You do not have a tactics problem. If you are already...
The Operating System for Spiritually Aligned, Commercially Ruthless Businesses You do not have a tactics problem. If you are already...
If you’ve ever tried to build a “loop” in Make.com or n8n to copy a Google Drive folder structure, you...
I work with a small number of entrepreneurs (max 5 at a time) as their conscious guide. We use the Absolutely Awesome Framework and diagnostic tools to spot where you're stuck. Then navigate the path forward together.
Think: ongoing trusted advisor, not project-based consultant.
Explore Working Together